“Make it your mission to fight heart disease in women.”
That’s the headline currently greeting visitors on the GoRedForWomen.org homepage. It’s a strong rallying cry, well-suited for an important cause.
Go Red for Women is the American Heart Association’s answer to the 500,000 women who are losing their lives to heart disease each year. It’s often thought of as a “men’s disease,” but the reality is that more women than men die of heart disease each year. Women are six times as likely to die of heart disease than breast cancer. And heart disease kills more women over 65 than all cancers combined.
That’s why Go Red for Women is compelling women everywhere to come together to fight heart disease. The movement encourages women to understand their risk for heart disease, and to lead a heart-healthy lifestyle.
So why the red dress? The National Heart, Lung and Blood Institute (NHLBI) first introduced it in 2003 as national symbol for heart disease awareness in women. The American Heart Association then took the symbol one step further and used it to unite all organizations promoting heart disease awareness among women. Needless to say, the red dress has made quite an impression.